The Five Big Fat Lies of Web Analytics (1/5)

Alright, 'lies' might be a bit strong. So how about 'fibs'? Biz-dev tools?

OK, let's go.

Big Fat Lie #1

It's all about 'web traffic'. 

Well, it is and it isn't. While you want as many people as possible to connect with you, what's really important for a brand is engagement. On the theory that people who have a positive experience (engagement) with your brand, whatever the channel, will favor and ultimately evangelize you, intensity is just as important as volume.

Volume x Intensity = Impact

Make every hit count.

HIT?

What is this 1997?!!

More lies next week.
Apples vs. Oranges