Thanks to Kelly Rose, Director of Client Services at tenfour, a Portland creative agency, we now have the perfect definition of the Digital Brand Minute.
What is a Digital Brand Minute (DB:M)?
'A time-based value (e.g. seconds) attributed to each interaction with the brand. Interactions include Facebook page likes, page views, Facebook Wall posts, Tweets, reTweets, Daily Drawing entries, video views, video uploads, video votes and other types of social shares. These time-based values are calculated into the total digital time spent with the brand, or “digital brand minutes.”'
To the point.