Back on 9/27, we emailed a colleague at Samsung to say that, based on Google Trends data, Samsung's brand seemed to be overtaking Apple's in search volume.
Here's the graph we included in the email.
|Source: Google Trends|
'[We did] a comparison of ‘samsung galaxy’ and ‘apple iphone’ searches on Google. It looks like around the third quarter of 2010, search weight for ‘samsung galaxy’ surpassed ‘apple iphone’! This is a really, really rough first look. There’s definitely a ton more work to be done around this – it’s likely that people search more often for ‘iphone’ than the full ‘apple iphone’ [...] but it’s a pretty wild first step.'
Lo and behold, search volume trends do turn out to be a totally solid predictor of a brand's health. According to the BBC article 'Samsung Overtakes Apple in Smart Phone Shipments',
'Samsung shipped 27.8 million smartphones in the three-month period, compared with 17.1 million from Apple.'
|Source: Strategy Analytics, BBC|
Search analytics as a predictor of brand strength.