Action Nugget: "No problem."
This is where the magic happens, where the rubber hits the road.
We work with some pretty cool clients, including a Portland-based health and fitness company. They have a suh-weet iPhone fitness app. Then this happened.
1. Action Nugget identified the issue - low registration rate via the app.
One of the goals of launching the app was to increase user profile registrations. Tons of people were using the app but only around 1% of users was registering.
2. We then isolated the cause.
Basically, there was no compelling reason to sign up. Originally, the agency that produced the app hoped that being able to save your activity into a profile would be a compelling enough reason to register but most users were happy to just use the app without setting up a profile.
3. Then came insights - the suggestions for improvement.
Even though most marketers are afraid of data, it speaks volumes for how high quality content compels people to sign up and even pay for stuff. NY Times has seen 300k web-only paid subscribers since they launched their 'paywall'.
4. The Action Nugget.
We recommended that the client create exclusive content that you can only get if you register, in this case exclusive workout videos. It's called a reg-wall, where you have to register to get through the wall to the content. (We may have invented the word 'reg-wall').
5. The results.
Check it out. The numbers speak for themselves.
Every little bit helps and it's the actionable little digestible delicious usable helping hands that make the difference.
'Action Nuggets', we call them.